Princess Cruises

Princess Cruises came to DDM to celebrate their Star Princess in a way that honored the brand's heritage while feeling fresh and relevant. The solution required going beyond traditional travel marketing to capture something more elusive—the romance and glamour of cruising's golden era.

Production at Sea

We took our entire production crew aboard the Star Princess for an intensive seven-day Caribbean shoot, immersing ourselves in every corner of the experience. From the ship's diverse restaurants to the serene Sanctuary Spa and expansive sun decks, we captured the full spectrum of what makes Princess Cruises special.

Original Interactive and Digital Content