Patrón
A bold partnership to make Patrón the drink of summer. We made Patrón the essential ingredient for elevated summer entertaining through direct-to-consumer cocktail kits that turned anyone's home into a premium bar. Plus events in New York and Los Angeles, and a cocktail course series for Instagram.
Together with our host Elena Besser we created a 10-part video series bringing Patrón recipes to life.
Patrón x Food52
A mix of public facing events for the Food52 community, plus VIP dinners completed Patrón experiential strategy in Los Angeles and New York City.
