Nissan
Travel + Leisure partnered with Nissan to launch the first-ever Rogue Rock Creek — an off-road-ready SUV built for spontaneous adventure. The brief called for a richly immersive branded content campaign. The catch? We had no time for traditional video shoots, and client access to talent and locations was off the table.
The Challenge
Traditional video production was out of reach. Tight timelines and restricted client access meant we couldn't source location footage, coordinate talent shoots, or produce the kind of cinematic assets typically expected from an auto brand campaign at this scale.
Three Formats
Custom Motion Graphics
Bespoke animated assets designed to evoke movement, landscape, and open-road spontaneity without a single second of traditional video footage.
Interactive Article
An editorial experience on T+L featuring original illustration and motion-enriched storytelling, spotlighting editor-approved off-the-beaten-path road trips for the Nissan Rogue Rock Creek.
Targeted Instagram Campaign
A coordinated social series built from the same custom illustration system: cohesive, platform-native, and designed to drive traffic and brand affinity in tandem with the article.