Nespresso
Our partnership with Nespresso wasn't just another product collaboration—it was a masterclass in seamless commerce integration. We had perfected our approach to electronics and pantry launches with this campaign.
Commerce x Content Partnership
The strategy was total immersion across every touchpoint. We launched a full-scale campaign spanning social media, email marketing, and on-site integration, treating Nespresso not as a guest product but as a natural extension of the Food52 lifestyle. The execution was flawless—we sold out three consecutive drops, proving that when commerce feels authentic to your brand, audiences respond immediately.
Content made in Partnership
Watch Sam Senevirante’s Hazenut Cream Puffs
The result wasn't just successful product sales—it was a blueprint for how content and commerce brands can create partnerships that feel native, necessary, and genuinely exciting to their communities. We didn't just sell coffee machines; we sold the entire ritual and romance of coffee culture.
